That's all you need.
Demand beats content, offer, and charisma.
So before you build a single classroom… size up the crowd.
Memorize these and start running them in your head as you go about your day.
Every factor gets one of three reads: Cold, Warm, or Hot. Hot on all seven is a crowd worth building for.
Here's every example from the guide, plus a few dozen more, run through all 7.
Look at why the misses miss. That's how you build the muscle.
These are starting reads, not gospel. Disagree with one? Hit "Score it myself" and make your own call.
Don't pick a niche because it's popular, trendy, or big creators are in it.
"Golfers" is too wide. "Weekend golfers over 50 trying to break 90"? Now you know who you're building for.
Go read their posts and comments. Paste the exact words they use when they're frustrated. Those become your welcome post and sales page.
Run a few crowds. Save them here. Compare them side by side.
Ties go to Staying Power, the one factor you never skip.
Walk the aisle. See a thing. Name the groups of people it's for.
Any group at first. It'll feel clunky. The more reps, the better you get.